CASE STUDY 06 / ScreenRoot Karnataka Bank
A century of trust.A new digital chapter.
Connecting a century-old banking brand with contemporary digital journeys, from goal-based discovery to starting an application.
Discover the story
Karnataka Bank BANKING · WEBSITE EXPERIENCE01 / THE QUESTION
Trust, with a different first impression
The brief paired Karnataka Bank’s century-long heritage with a more contemporary digital identity.
Professional work at ScreenRoot · Collaborative team project
Stakeholder workshops · Card sorting · Website design
02 / THE DESIGN APPROACH
Start with the goal.
Organize the journey.
Listening and organizing
Stakeholder sessions surfaced requirements and supported collaborative ideation. Card sorting helped organize a broad product offering into a clearer information structure.
Starting with the customer’s goal
A guided three-step journey connected customers’ financial goals to relevant products. This gave the content architecture a customer-centered entry point alongside the bank’s product categories.
FROM REQUIREMENTS TO A REPEATABLE SYSTEM
- 01
Stakeholder sessions
Surface requirements and explore the direction together.
- 02
Card sorting
Organize the breadth of the banking offer.
- 03
Goal-based discovery
Connect financial goals with relevant products.
- 04
Modular delivery
Carry the experience across three languages, 60 templates, and 296 pages.
Collaborative process and delivery scope documented by ScreenRoot.
03 / THE DECISIONS
From financial goals to a first step.
Explore how the structure carries into the interface.
THE FINDING
A broad banking offer needed a clearer starting point.
THE DESIGN RESPONSE
The team combined stakeholder requirements and card sorting with goal-based discovery. A guided three-step journey connected customers’ financial goals to relevant products.
04 / THE REFLECTION
What emerged.
What comes next.
A coherent experience
Clear navigation, financial calculators, and visible support gave customers ways to explore, evaluate, and ask for help. A modular content system carried the experience across three languages, 60 templates, and 296 pages.
The resulting direction
A warmer visual language brought a human quality to digital banking.
Project credit
ScreenRoot’s published case study records the collaborative delivery: three languages, 60 templates, and 296 pages. The work connects stakeholder input, information architecture, and a consistent visual system at banking scale.
The design in detail.
Published interface · ScreenRoot
05 / THE WORK
A closer look.
The ideas, interfaces, and tools that carry the work forward.
Collaborative work from my time at ScreenRoot. Project narrative and interface visuals credited to the studio.
View the ScreenRoot case studyNEXT CASE STUDY / 07
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