CASE STUDY 07 / ScreenRoot Suryoday Bank
Clearer choices.A warmer welcome.
Making financial products easier to explore while carrying Suryoday’s human, approachable identity into the digital experience.
Discover the story
Suryoday Bank BANKING · WEBSITE REDESIGN01 / THE QUESTION
Banking with a human presence
The redesign translated Suryoday’s “Bank of Smiles” philosophy into an approachable digital experience.
Professional work at ScreenRoot · Collaborative team project
Information structure · Product discovery · Visual storytelling
02 / THE DESIGN APPROACH
Make choices legible.
Give trust a place.
Organizing the offer
Product categorization and homepage hierarchy created a clear route from a personal need to relevant account and service options. Consistent product cards made the offer easier to scan.
Making the next step visible
The savings finder starts with personal priorities, while product cards bring benefits, balance requirements, comparison controls, and application actions into a consistent structure.
A clearer view of the offer.
Product pages · ScreenRoot
03 / THE DECISIONS
Three layers of the experience.
Explore the published design.
THE FINDING
The savings finder starts with personal priorities.
THE DESIGN RESPONSE
Occupation, desired benefits, and balance expectations provide a guided route toward account options.
Open source detail 04 / THE REFLECTION
What emerged.
What comes next.
Trust through lived experience
Customer stories and testimonials connected the bank’s services to people.
A consistent welcome
Imagery and considered microcopy supported a positive, recognizable tone.
Project credit
The ScreenRoot team connected product structure, microcopy, and customer stories in the delivered website experience. The published interfaces show how financial information and a welcoming brand voice work together.
Customer voices, within the experience.
Testimonials · ScreenRoot
05 / THE WORK
A closer look.
The ideas, interfaces, and tools that carry the work forward.
Collaborative work from my time at ScreenRoot. Project narrative and interface visuals credited to the studio.
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