CASE STUDY 08 / ScreenRoot YES Bank
Everyday banking.One connected experience.
Bringing a broad range of banking services into one mobile experience, with clear task entry points and a consistent visual language.
Discover the story
YES Bank BANKING · MOBILE APP DESIGN01 / THE QUESTION
Bring the branch into the app
The brief was to modernize a legacy app into an integrated experience for customer acquisition and servicing.
ScreenRoot · Collaborative team project
Navigation · Banking journeys · Visual language
02 / THE DESIGN APPROACH
Everyday tasks.
One coherent system.
Organize a broad service offering
The six-month redesign prioritized navigation across everyday payments, transfers, accounts, and investments. Grouped service areas made the breadth of the app legible while keeping frequent tasks close at hand.
Make the navigation legible
A distinct icon system and streamlined menus created recognizable task entry points. Account-opening screens previewed the steps ahead, connecting navigation with a clearer sense of progress.
Navigation across the app.
Published interfaces · ScreenRoot
03 / THE DECISIONS
Explore the interface.
Selected published screens.
THE FINDING
Frequent tasks have recognizable entry points.
THE DESIGN RESPONSE
Payments and transfers appear prominently, while account opening previews its steps before the customer begins.
Open source detail 04 / THE REFLECTION
What emerged.
What comes next.
Connect the journeys
The work included investment flows and personalized offers, translating complex processes into approachable interactions.
Extend a consistent identity
The refreshed visual language also extended to the website.
Delivery and adoption
ScreenRoot reports a six-month delivery, more than 100 enhanced features, and over a million app downloads. Together, the published screens and historical adoption figure place this collaborative redesign in its product context.
Reported adoption.
Historical studio-reported figure · ScreenRoot
05 / THE WORK
A closer look.
The ideas, interfaces, and tools that carry the work forward.
Collaborative work from my time at ScreenRoot. Project narrative, interface visuals, delivery scope, and historical app-adoption figures credited to the studio.
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