Enter through intent.
Survey prompts and affinity notes explored renting, photography, events, repairs, and learning. These needs became distinct routes through the service.
EARLIER UX WORK / 2023
SKYBUZZUX concept
One destination.More ways to fly.
Bringing drone rentals, aerial services, repairs, and learning into a coherent digital experience.
Explore the project
01 / THE DESIGN CHALLENGE
How can one platform serve very different reasons to fly?
SKYBUZZ brings equipment rental, aerial photography, events, repairs, and training into one website. The design challenge was to help people enter through their intended task without having to understand the whole drone ecosystem first.
- Context
- Independent UX project · 2023
- Practice
- Competitive analysis · Survey · Affinity mapping · Information architecture · Prototyping
- Output
- Multi-service website concept and visual identity
02 / DISCOVERY → DIRECTION
Many needs.
One clear starting point.
Make the offer legible.
The audit identified problems with filtering, search, navigation, and visual presentation. Service categories and comparison details became central to the structure.
Help people feel ready.
Training resources, requirements, support, and an operating team give a technical service a human and practical context.
ListenGroup needs & servicesBuild the architecturePrototype
Research context and evidence
Discovery connected industry and competitor analysis with a survey and affinity mapping. Survey prompts explored familiarity with drone services, reasons for use, equipment preferences, and interest in training. Affinity notes brought together needs around rentals, event photography, repairs, customization, and learning. Card sorting and user flows translated those themes into a service architecture; wireframes developed the hierarchy of categories, product details, and next actions before the visual identity was applied. The research boards, flow diagrams, and prototype screens make this progression traceable.
03 / THE EXPERIENCE
A service ecosystem.
Designed around the task.
Explore four routes from the original prototype. Each connects a different reason for visiting to the information and action that matter.
Rent / DESIGN INTENT
Find the right equipment.
Consumer, professional, and racing categories make the entry point specific. Requirements, duration, and price belong to the decision—not a separate hunt through the website.
- 01Choose a category
- 02Compare equipment
- 03Set rental duration
- 04Review the cart
FROM STRUCTURE TO SURFACE
Detail earns
the decision.
Compare before committing.
The product-detail concept puts specifications, rental duration, price, and similar products in the same decision space. The information architecture carries through into the visual hierarchy.
The original visual identity uses Inter, a near-black foundation, and a bright crimson action color. Prices, stock, testimonials, and business figures visible inside the concept screens are prototype content.
04 / REFLECTION
Clarity first.
Then the spectacle.
SKYBUZZ connected a complex service offering to the tasks people came to accomplish. Research themes shaped the information architecture and interface decisions: different reasons to fly receive distinct routes, while comparison and support remain part of one experience.
What I would validate next
The next evaluation would follow people through category selection, equipment comparison, and booking. It would examine whether service requirements are understood at the point of decision and where smaller screens introduce extra effort.
View the original Behance case studyMORE UX DESIGN
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