arjunk. lenin

CASE STUDY 05 / 2026 Loom

Designing continuity.Earning trust.

Testing a digital-continuity concept to understand how clarity, consent, and authenticity shape trust.

Discover the story
Loom continuity platform interface conceptLoom USER TESTING · DIGITAL LEGACY · PROTOTYPING

A digital-continuity interface concept. Testing examined clarity, authenticity, and control.

01 / THE QUESTION

The concept under examination

Loom explored how people could preserve knowledge, stories, and ways of thinking for future dialogue. This prototype study examined concept clarity, navigation, emotional response, and the controls participants needed around authenticity and legacy.

SCAD · DMGT 720 · Spring 2026 · Collaborative concept project · Part 4: Testing, Feedback & Iteration

Moderated usability testing · Think-aloud tasks · Interviews · Iterative prototyping

Teamwork

Collaborative concept testing, feedback synthesis, and iteration.SCAD DMGT 720 · Research, synthesis, and prototype development credited collaboratively.

17participants
2archetype groups
3testing days

02 / THE RESEARCH

Understand first.
Then make the move.

01

Testing two different relationships with legacy

Seventeen participants took part from May 16–18, 2026: nine Continuity Seekers and eight Legacy Architects. Sessions lasted 30–40 minutes and mixed in-person and online participation. The study explored concept clarity, navigation, emotional response, and whether the experience resonated differently across the two groups.

02

Matching the method to the participant

Continuity Seekers completed moderated prototype tasks, with think-aloud feedback, journey mapping, and interviews. Legacy Architect sessions were more flexible and conversation-led, adapting to participants’ different relationships with knowledge, identity, and legacy while keeping the learning goals consistent.

QUALITATIVE FEEDBACK → DESIGN PRIORITY

Relevant is a beginning.
Clear is what comes next.

Finding the first step

Opening guidance needed work.

Design response

Tutorials, language access, and contextual help.

Staying with the conversation

Group flows introduced hidden conditions and unclear steps.

Design response

Visible scheduling, personal notes, and a useful recap.

Knowing what is authentic

Participants wanted transparency and control.

Design response

Clearer sources and a distinction between original material and AI interaction.

A synthesis of documented qualitative feedback, connecting participant concerns to priorities for the next prototype test.

03 / THE DECISIONS

CLARITY, CONSENT, AND CONTROL

Trust needs something
people can see.

  1. 01Ambiguity
  2. 02Explanation
  3. 03Consent
  4. 04Control
  5. 05Trust

A research-informed sequence for the next prototype evaluation.

Loom conversation and recap prototype
Conversation context and next steps, made visible.
Observed
Group flows introduced hidden conditions and unclear steps.
Interpreted
Relevance alone did not make the experience understandable.
Changed
More visible scheduling, notes, recap, and next steps in the revised prototype.
Loom prototype for adding memories and source materials
Contributing material raises questions of source, permission, and control.
Observed
Participants asked for transparency around knowledge, identity, and legacy.
Interpreted
Authenticity needed to be legible, rather than asserted.
Next test
Whether people understand source material, AI interaction, consent, and control over time.

04 / THE REFLECTION

What emerged.
What comes next.

01

Turning relevance into clarity

Participants found the concept relevant. Solo navigation offered a useful foundation, while group conversations revealed opportunities to clarify labels, steps, and conditions. Legacy Architects emphasized transparency and control. The team organized this qualitative feedback into semantic pairs to prioritize the next prototype revisions.

02

What changed in the prototype

The revised screens introduced a homepage tutorial, multilingual access, clearer call scheduling, personal notes, more visible sharing and next steps, and contextual assistance. The report also reframed “credibility” as “authenticity,” emphasizing source clarity and a visible distinction between original material and AI-generated interactions.

03

A broader understanding of continuity

Feedback expanded the concept beyond individual legacy toward shared family and cultural memory. It also prompted changes to customer segments and the proposed business model. These insights informed prototype revisions and an evolving business-model proposal. The scorecard sets targets for subsequent testing and development.

04

What needs further validation

The next step is to test the revised group flow, consent controls, source transparency, and onboarding with participants over time. The report identifies naming confusion with the existing Loom product and recommends a new name before the next development phase.

05 / THE WORK

A closer look.

The ideas, interfaces, and tools that carry the work forward.

01Room setup: people, topic, schedule, and conversation options in one place.
02Personal notes: capture meaning without leaving the conversation.
03Adding continuity: memories, voice, documents, photographs, and sources.
04My Legacy: a dedicated view of contributions and continuity.

Source: DMGT 720 Loom, Part 4 (38-page user-testing presentation). “Loom” is the project’s working name; the report itself recommends changing it to avoid confusion with the existing product.

NEXT CASE STUDY / 06

Karnataka Bank

Connecting a century-old banking brand with contemporary digital journeys, from goal-based discovery to starting an application.